Do any of these taglines sound familiar?
“60% discount on Roof Estimate”
“Join a Class Action Lawsuit!”
“Try the Latest Herbal Remedies!”
“Clone Yourself Today in Just 15 Minutes!”
“Missing something in the bedroom?”
Ok, well maybe I made up one of them, but the others are all too common queries found in our email accounts on a daily basis. Their presence is especially large now as the holiday season remains in full swing. Email marketing campaigns are aggressive as ever from both respectable, known companies, as well as spam happy and at times shady enterprises.
As money transfer specialists, we have become experts when it comes to fraud prevention and general online security. Protection of your email address has proved to be a difficult front to defend. Here are some important tips to fight the battle against the barrage of sales emails that will continue to flood your inbox.
Unsubscribe, Unsubscribe, Unsubscribe
It’s a simple step that many of us fail to take. At the bottom of most email inquiries is an “Unsubscribe” link that will remove your address from their mailing list. Don’t be afraid to click the link, even from established retailers. Many people put off clicking that button in hopes that one day that perfect offer will arrive in their inbox.
Enough people who unsubscribe will signal to companies that they need to improve their offers to entice people to tolerate their emails. Or it will just tell them to develop some new marketing strategies.

Alternate Email Addresses
When filling out forms, signing up for one-time use services, or other situations where immediate contact with you isn’t required use an email different than your primary one (make sure to remember the password). Keep your daily email somewhat under wraps to keep your correspondences safe, secure, and supremely organized.
This is the perfect opportunity to dust off that old yahoo, hotmail, or even AOL address. Sure the address probably is somewhat embarrassing, with “bball” or “cutie” in it, but it’s the perfect destination for all your email marketers’ messages to remain captive. You then get the pleasure of signing in occasionally, taking a peak at your email prisoners, and seeing if there is any value.
Spam Protection
You can employ a third-party service or plug-in that integrates with your computer or email client to seek-and-destroy spam messages as they try to enter your inbox. This option will most benefit from those that have already had their email addresses exposed from other activity.
For those feisty marketers that can elude your spam defense mechanisms, you should simply be able to designate their messages with the ‘Mark as Spam’ button within your email client. Going forward they should then be left standing at the door, unable to gain entrance to your inbox.
Website Registrations
Upon registering for new online stores, services, or sites, personal information is usually securely taken. The issue arises with their reliability, with regards to what they will do with it.
Watch out for automatically checked boxes near the end of registration forms that opt you in for occasional email notifications. Unfortunately to some, “occasional” is a daily occurrence that quickly becomes an annoyance.
Also, be on the lookout for “Terms and Service” or “Privacy Policy” agreements, aka the fine print of any registration or subscription. This location is where sites might have details of whether they will be sharing your email address for “marketing” purposes with others. Take a minute to glance through the dense writing and syphon out any possibly harmful clauses like a mosquito.
Know the Site
Avoid blindly inputting personal information without an idea of the reputation of the site in question. If there is any doubt, execute a quick search for some reviews about the site. Gathering reviews will allow you to gage the experience others have had, so a proper judgement on their reliability can be made.
Can I Eliminate Spam and Marketing Emails Altogether?
It will be hard, but you should try. But if you complete the steps to take control of your inbox, email will be much less of a chore.
Here’s the instant replay: Unsubscribe from those nagging companies. Get to know the site you are giving your information to via online reviews. Opt-out of automatically checked boxes for less daily bother. For not as important registrations use a secondary email address.
Be informed! Be diligent! Do the job of controlling your online information, because you don’t want someone else to hire themselves. They will do a much worse job.